Echelon Biosciences is a pioneering company at the intersection of innovation and longevity—shaping the future of bioscience while backed by decades of trusted research and expertise. But their brand didn’t reflect that balance. The visual identity lacked the energy and clarity needed to support the company’s forward-looking mission and evolving global presence.

They needed a brand that felt both cutting-edge and credible—something vibrant enough to signal innovation, but grounded enough to reflect their scientific legacy.

Working closely with the Echelon team, I developed a bold and modern identity system that captures the dual nature of the brand: innovative yet experienced, scientific yet accessible.

The logo was redesigned for clarity, confidence, and flexibility—scaling seamlessly from digital interfaces to lab packaging and scientific publications. A fresh, vibrant colour palette and clean typographic system brought energy to the brand while keeping it precise and professional.

The new visual language communicates progress and trust in equal measure—perfectly aligned with Echelon’s vision to lead the next generation of bioscience innovation. The brand now reflects the calibre of the work they’re doing and supports stronger connection with researchers, partners, and global audiences alike.

Art Direction
Brand Identity
Logo Design
Brand Guidelines